Axiom Care is an in-network substance use treatment provider that assures every Arizonan has access to treatment, with compassion. To aid in this effort, a series of ads and collateral was produced to drive forward that message.

Taking the X in the organization's logo, the idea took root that these ads were about the act of checking off an item on a list of goals. Recovery being the ultimate goal for Axiom Care's patients. Typographic elements such as highlighted terms and handwritten words instill that essential humanity that the client strove to provide to the recovery process.

For social media, a set of ads was devloped featuring images of comfort and post treatment sucess, all framed within or next to the brand's X as a marked out cross.