Using the traditional Japanese maneki-neko (招き猫 - definied as 'Beckoning Cat') melded with a character reflecting an effortless casualness, this brand evokes a fun and easy-going feeling where what this establishment serves (in food and experience) is displayed as easily and clearly as possible in the logo. 

The brand is further broken down in a logotype, a monogram featuring lettering that evokes tangles noodles and a mini cat character that evokes a sauce pourer where its tail can be used as a handle.