Refresh Tempe Logo

Refresh Tempe

client: 
City of Tempe

Refresh Tempe is a coalition that prioritizes reinvestment projects in the city of Tempe, Arizona. In order to promote this community work, a brand along with a series of stickers was created. The brand utilizes a logotype that comes to life, much like the city of its inspiration. Refresh, once a word, now becomes a city avenue complete with park space, local businesses and pedestrain paths. 

Close up of logo featuring man walking dog and a bike.
Close up of logo featuring trees and a building
Refresh-Tempe_Logo-Closeup-3
Refresh-Tempe_Logo-Sticker
Refresh-Tempe_Logo-Stickers

A secondary set of illustrations were created to represent each vertical of Refresh Tempe and these became a secondary set of stickers to promote roads, parks, bike paths, pedestrain paths, downtown sidewalks, golf courses and water lines repsectively.

These singular illustrations use a gradient made up of the city of Tempe's brand colors to serve as a grounding elements across the series.

illo of roads
illo of parks
illo of bike paths
illo of pedestrian path
illo of downtown sidewalks
illo of golf courses
Refresh-Tempe_illo-waterfountain
Refresh-Tempe_Logo-Sticker-Family
JR Footer Logo

To see more illustrations, check out my instagram.