Refresh Tempe is a coalition that prioritizes reinvestment projects in the city of Tempe, Arizona. In order to promote this community work, a brand along with a series of stickers was created. The brand utilizes a logotype that comes to life, much like the city of its inspiration. Refresh, once a word, now becomes a city avenue complete with park space, local businesses and pedestrian paths.
CLIENT: CITY OF TEMPE
BRANDING, LOGO DESIGN, ILLUSTRATION
A SECONDARY SET OF ILLUSTRATIONS WERE CREATED TO REPRESENT EACH VERTICAL OF REFRESH TEMPE AND THESE BECAME A SECONDARY SET OF STICKERS TO REPRESENT ROADS, PARKS, BIKE PATHS, PEDESTRIAN PATHS, DOWNTOWN SIDEWALKS, GOLF COURSES, AND WATER LINES.
THESE SINGULAR ILLUSTRATIONS USE A GRADIENT MADE UP OF THE CITY OF TEMPE'S BRAND COLORS TO SERVE AS A GROUNDING ELEMENT ACROSS THE ENTIRE SERIES.
