Tempe Center for the Arts' 2019-2020 season was an important one in that it was the first season under the new leadership of a Artistic Director and a statement piece was asked of to get the word out about this new exciting direction for the venue.

A season book was developed that was housed in a mailable sleeve. The design intention inside was to create a magazine like energy. Something the local competition was no doing. This layout also included textural elements like vellum inserts featuring quotes and a fold-out back page that served as a season calendar poster that could be torn out.