In a time where everything is increasingly becoming virtual, COVID-19 thrust a lot of industries into ways of doing business.
NASCLA is an organization that connects contractors with local licensing boards, and their 2021-2022 theme was focused on "Forging Ahead" despite the time's new limitations on in-person gatherings. This campaign was built around that fiscal year's spirit of embracing that change and taking the annual conference, testing, and connections therein into the virtual realm, despite all the challenges of such a shift.
CLIENT: NASCLA
ILLUSTRATION, BRANDING, TYPOGRAPHY
AS A PART OF THE ANNUAL THEME, A CONFERENCE IS HELD EVERY SUMMER IN BOSTON. A SISTER THEME WAS DESIGNED UNDER THE LARGER UMBRELLA, PLAYING WITH IMAGERY OF THE CITY AND ITS SURROUNDING HARBORS. THIS WAS CARRIED THROUGH INVITATION MATERIAL, SPONSORSHIP BROCHURES, AND CONFERENCE COLLATERAL IN THE FORM OF FUN FACT FLASH CARDS ABOUT BOSTON THAT WERE HANDED OUT TO GUESTS.
