Light Lane is an interactive art installation for Tempe Arts and Culture that was installed in multiple locations in and around the historic Mill Avenue in Tempe.

Each installation featured a stationary bike hooked up to project light and sound, all powered by pedaling each bike. The brand and its campaign aimed at representing art via action using a logotype that's being ridden through as its path creates vibrant ripples. The campaign consisted of posters, map fliers and sidewalk decals.