Light Lane is an interactive art installation for Tempe Arts and Culture that was installed in multiple locations in and around the historic Mill Avenue in Tempe.
Each installation featured a stationary bike hooked up to project light and sound, all powered by pedaling each bike. The brand aims at representing art via action using a logotype that's being ridden through as its path creates vibrant ripples. The campaign consists of posters, map fliers, and sidewalk decals.
CLIENT: TEMPE ARTS & CULTURE
BRANDING, LOGO DESIGN, ILLUSTRATION, TYPOGRAPHY
