Tuesday Women's Evening Run Club (TWERC) is a women founded and run run club in Phoenix, Arizona. Once TWERC got bigger and were being noticed in the trail running community, brands would reach out for them to put on shoe demos. A representative would come to a run and bring a case of shoes for the runners to try out.
To promote these events, posts would be designed that would pair the TWERC brand's style of illustration alongisde actual photos of the shoes that were being demoed. A surreal combo of the imagined and the real coming together.
CLIENT: TWERC
ILLUSTRATION, HAND LETTERING, TYPOGRAPHY
