VSMG, formerly Valley Schools, is an insurance provider for Arizona school districts, municipalities, and other public entities. For their annual appearance at the 2025 aasbo conference, vsmg commissioned a theme that aligned with the tagline, "VSMG Benefits Outpost."
CLIENT: VSMG
ILLUSTRATION
A WILD WEST MOTIF WAS SETTLED ON, AND A COWBOY ON HORSEBACK WAS ILLUSTRATED WRANGLING THE WORD "BENEFITS" AS IF IT WAS WILD CATTLE. THE SCENE COMMUNICATES VSMG's ROLE IN PROVIDING INSURANCE AS A MYTHICAL BASTION PROVIDING PEACE OF MIND IN AN OFTEN UNTAMED LANDSCAPE.
THIS ILLUSTRATION WAS USED AS THE BACKDROP IN VSMG'S BOOTH AT AASBO.
