Everyday Ultra was putting on its first ever ultra marathon trail race and wanted a logo and race poster to announce this innaugural event. The logo takes the form of a snake that also resembles a desert trail winding along its switchbacks up to a peak, backlit by a rising sun. The poster centers around an illustration of a runner experiencing all the texture this Tucson trail features framed by a typeface that resembles hand drawn letterforms as if they're traced into the desert floor.
CLIENT: EVERYDAY ULTRA
BRANDING, LOGO DESIGN, ILLUSTRATION, TYPOGRAPHY
