VSMG, formerly Valley Schools, is an insurance provider for Arizona school districts, municipalities, and other public entities. For their annual appearance at the 2025 AASBO conference, VSMG commissioned a theme that aligned with the tagline, "Strength in Benefits ."
Landing on an illustration depicting a lone knight, braving the darkness of the unknown, the overall design communicates the message that VSMG is the guiding light in the murky mire that employee insurance tends to be. This concept is further illustrated by emblazoning the knight’s shield with VSMG’s brickwork logo.
CLIENT: VSMG
ILLUSTRATION, TYPOGRAPHY
THE FINAL ILLUSTRATIONS WERE THEN SPREAD OUT ACROSS ALL CONFERENCE MATERIAL INCLUDING THE TRADESHOW BOOTH'S BACKDROP AND THE COLLATERAL MATERIAL FOR THE EVENT.
