Axiom Care is an in-network substance use treatment provider that assures every Arizonan has access to treatment, with compassion. To aid in this effort, a series of ads and collateral were produced to drive forward that message.
Taking the X in the organization's logo, the idea took root that these ads were about the act of checking off an item on a list of goals. Recovery being the ultimate goal for Axiom Care's patients. Typographic elements such as highlighted terms and handwritten words instill that essential humanity that the client strove to provide to the recovery process.
CLIENT: AXIOM CARE
BRANDING, DIGITAL DESIGN, CAMPAIGN
TAKING THE X MOTIF FURTHER, A SECONDARY GRAPHIC WAS DEVELOPED IN THER FORM OF AN ABSTRACT STAR. THIS VISUAL'S PURPOSE IS TO REPRESENT A STAR IN THE SKY. A GOAL TO BE LOOKED UP AT AS A POINT OF NAVIGATION THROUGH A TOUGH TIME.
FOR SOCIAL MEDIA, A SET OF ADS WAS DEVELOPED FEATURING IMAGES OF COMFORT AND POST-TREATMENT SUCCESS, ALL FRAMED WITHIN OR NEXT TO THE BRAND'S X AS A MARKED-OUT CROSS.
