Arizona Landscape Contractor’s Association (ALCA) was looking to rebrand and wanted this announcement to coincide with their Annual Excellence in Landscaping Awards Gala.

A Save the Date was then developed that served as both promotion for that event as well as a grand unvieling of the new logo and brand. The designs with its cutouts and unfolding struacture are menat to evoke the feeling of digging into the Earth, revealing the potential of greenery beneath the surface.

As a little Easter Egg, the original ALCA logo is shown on the back of the Save the Date, as means of a final goodbye and a nod to the past.