Local Phoenix brewery, Roses by the Stairs, was looking for extended merch opportunities past their traditional logo. An illustrated version of of their logo was commissioned to be used on tee shirts, hats, glassware, and stickers.
Using their existing logo as a starting point, the idea of a rose serving as a comfortable place to chill led to the image of a little dude chilling with a beer being the central image. The design ends up evoking the laid back atmosphere of Roses by the Stairs' tap room is as an environment.
CLIENT: ROSES BY THE STAIRS BREWING
LOGO DESIGN, ILLUSTRATION, MERCH DESIGN
