Valley Schools is a provider of insurance for school districts and their staff. For their annual tradeshow event, the organization settled on the theme of motorsports with the tagline "Stay on Track."
Commissioned to create a brand and a suite of illustrations, the primary image of this theme cenetered around a sense of speed and focus.
CLIENT: VALLEY SCHOOLS
BRANDING, LOGO DESIGN, ILLUSTRATION, TYPOGRAPHY
THE LOGO DESIGN IS SLANTED AND ACCENTED WITH EXTENDED BOTTOM SERIFS ON THE LEFT-MOST LETTERFORMS TO COMMUNICATE SPEED. THE SUITE OF ILLUSTRATIONS STRIVE TO ONLY CONTAIN THE COLORS PRESENT IN THE LOGO SO THAT EACH PIECE RELATES TO ONE ANOTHER, EVEN IF SEEN SEPERATELY.
THE PRIMARY ILLUSTRATION WAS USED AS THE BACKDROP AT VALLEY SCHOOL'S BOOTH AT THE 69TH ANNUAL AASBO CONFERENCE.
EMPLOYEES AT THE EVENT WERE DESIGNATED THE "PIT CREW." A FRONT AND BACK SHIRT DESIGN WAS MADE THAT MATCHED THE ESTABLISHED BRAND.
