Tuesday Women's Evening Run Club (TWERC) is a woman-founded and led weekly run club that focuses on community events and lifting up new and upcoming runners. They got large enough when they were inside another run club, that when they broke off as their own entity, they needed a brand to rally themselves around.
When approaching the central illustration, I strove to come up with a character every type of woman could see themselves in. The resulting design is friendly, inclusive, and most of all, fun.
CLIENT: TWERC
BRANDING, LOGO DESIGN, ILLUSTRATION, HAND LETTERING
THE SOCIAL MEDIA STRATEGY WAS TO CREATE THIS LOOSE VISUAL LANGUAGE OF HAND DRAWN LETTERING AND ILLUSTRATION TO SERVE AS A WEEKLY MEANS OF COMMUNICATION TO TWERC MEMBERS. POSTS RANGED FROM EVENT POSTERS TO SIMPLY COMMUNICATING WHERE A GIVEN WEEK'S RUN WAS TAKING PLACE AND WHEN. THE GOAL OF THESE POSTS WERE TO FEEL BESPOKE AS IF EACH MEMBER WAS DRAWING THE ART EACH WEEK THEMSELVES.
