Tempe Center for the Arts is a venue in Tempe, Arizona. They had established a membership program where one could sign up to become an insider with perks aligned with three tiers of audience membership.
A marketing piece was commissioned to serve as both a promotion and a delivery method to get members their chosen tier's Insider Card.
CLIENT: TEMPE CENTER FOR THE ARTS
TYPOGRAPGY, BROCHURE DESIGN
THE DESIGN CENTERS AROUND A BOLD POP OF COLOR FRAMING AN ACTUAL PHOTO FROM A LIVE EVENT HOSTED AT TCA. USING THE AUDIENCE REACTION VERSUS A SHOW IMAGE WAS KEY, AS IT ALLOWED MEMBERS TO PUT THEMSELVES THERE INSIDE OF AN EXPERIENCE MORE THAN SEEING POTENTIALLY AN IMAGE OF A SHOW OR SHOWS THEY MAY NOT BE INTERESTED IN.
