SHFT Event Series Branding
client:
Tempe Center for the Arts
During the COVID-19 pandemic, Tempe Center for the Arts lost their ability to provide the community its staple of local and national acts live on stage.
As a reaction, SHFT was created. An entirely virtual season, SHFT brings the TCA audience live shows, streamed live. To evoke this feeling of an impromptu shift in an art center's focus, a logo and brand was created that evokes that feeling of spontaneity and renewed energy in a time where enthusiasm was at its lowest.
